Today, Bill Simmons (ESPN) launched his own website and latest venture GRANTLAND. Taking its name from legendary sportswriter Grantland Rice, who helped make sports paramount in American culture during the 20th Century, it would seem Simmons is hoping to do something very similar in the 21st. He has assembled a collection of both respected and up and coming writers and bloggers. While Simmons has always weaved sports and popular culture together in his writing, GRANTLAND hopes to be an entire website of the same style. Instead of having to go to multiple entertainment sites or sports blogs, GRANTLAND will now be the preferred destination. Check out the site HERE.